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THE GREAT ENTREPRENEURIAL DIVIDE - The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails!

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    Available in PDF - DJVU Format | THE GREAT ENTREPRENEURIAL DIVIDE - The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails!.pdf | Language: ENGLISH

Why do so many new businesses that appear to be sure winners fail, while others that looked much less promising succeed? What are the real reasons for entrepreneurial success and failure? The reasons are not limited to poorly capitalized companies or inexperienced management. In fact, even ventures with superb management teams, solid products, and ample capital flop every day. How, then, can entrepreneurs, small business owners, and investors significantly increase their likelihood of success? While the questions are all too familiar, many of the answers have eluded entrepreneurs for eons. With over 50% of new businesses failing within three years, there has to be a better way. And now there is. Charlie Goetz, an accomplished serial entrepreneur and award-winning professor of entrepreneurship at the Goizueta Business School at Emory University, along with Michael Axelrod, an attorney who found his true calling as an investor and an advisor to entrepreneurial ventures, spent years in search of the Holy Grail of entrepreneurship: The theories, tactics, and tools that make new ventures succeed.

By analyzing hundreds of entrepreneurial ventures, and interviewing scores of leading entrepreneurs, they created The Great Entrepreneurial Divide: The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails! Packed with easy to implement, high-impact, and cost-effective strategies, this book is the entrepreneur's blueprint for building a successful business. Furthermore, Goetz and Axelrod offer readers free access to their proven 100+ variable proprietary online tool that they use to predict the probability of a new venture's success and to pinpoint problematic areas.

he Great Entrepreneurial Divide was developed to be a guide for first-time entrepreneurs as well as sophisticated investors. So come join Goetz and Axelrod now as they open the door to a new era in entrepreneurial success.

Charlie Goetz is a Professor of Entrepreneurship at the Goizueta Business School at Emory University in Atlanta, Georgia. As a lecturer, Goetz teaches MBAs, Executives and PhD students. He is a recent recipient of the Distinguished Lecturer Award. Prior to his entry into academia, Charlie was responsible for starting and building nine businesses, employing more than 1,000 employees, in six different industries, and delivering returns to investors in many cases far exceeding initial investment expectations. He has been awarded multiple patents and numerous copyrights. He presently serves on both private business and non-profit boards. Charlie is responsible for the development of "Marketnomics", a mathematical tool used to quantify perceived customer value, resulting in products that offer substantially greater value and as such, higher demand.

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Book details

  • PDF | 232 pages
  • Rathskeller Press (October 15, 2007)
  • English
  • 7
  • Business & Money

Read online or download a free book: THE GREAT ENTREPRENEURIAL DIVIDE - The Winning Tactics of Successful Entrepreneurs and Why Everyone Else Fails!

 

Review Text

  • By Richard Makadok on September 19, 2017

    This has been a great textbook for my Entrepreneurship course, and I am assigning it again this semester. The students loved it, and the author generously made time to give my class a Q&A session via Skype.

  • By Leah on January 16, 2014

    Downloaded the Amazon Kindle app from google play on my nook. Once I signed in, I was able to read the kindle book on my nook and it works great!

  • By MissMBA on May 28, 2008

    I recently finished this book and after reading I have a detailed to-do list. This book breaks things down very succinctly and gives specific recommendations that can be implemented almost immediately. Many books get caught up in theory, but this is a great use of your time because you can create specific action items for your business while reading. I highly recommend it to people working in start-ups, or those who are contemplating a business venture. The experience of the authors shines through.

  • By Dean on December 3, 2007

    The Great Entrepreneurial Divide provides practical advice for anyone thinking of starting a business.I have consulted with many start-up ventures, and find that this book succinctly highlights many of the common pitfalls and issues faced by the entrepreneur. Very useful for "cutting to the chase" for any entrepreneur or investor working with start-up ventures.This is definitely prescribed reading for all of my clients!

  • By H.E. on February 10, 2008

    I enjoyed reading this book very much and found it to be truly valuable tool for starting a new business. It was well written and fun to read. While I was reading it, I could easily see how their recommendations would be beneficial for any new business and thanks to their maps, their suggestions would be easy to implement. One thing is for sure, this will be the book I will rely on most as I build, grow and sell my business in the future.

  • By J. S. Lantz on April 21, 2008

    Nothing speaks with as much authority as experience and success. Goetz and Axelrod have obviously been on both the buying and selling side of the great entrepreneurial divide; and they are generous to share their keys to success.This book cuts to the chase and delivers tremendous insight for the budding entrepreneur . A quick read - packed with real world know-how , and a strategic addition to every business library.

  • By Rajeev Seenappa on December 27, 2012

    I am half way through the book and thought of posting some comments for others.. I had an idea in mind and I was able to relate everything I have read so far to my idea.. I think everyone should read this book at-least once before they start their own business.


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